Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector By Upendra Singh Panwar (Editor), Raj Kumar (Editor), Nilanjan Ray (Editor) Cover Image

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Hardcover)

By Upendra Singh Panwar (Editor), Raj Kumar (Editor), Nilanjan Ray (Editor)

$335.00


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Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.
Product Details ISBN: 9781522501435
ISBN-10: 1522501436
Publisher: Business Science Reference
Publication Date: April 11th, 2016
Pages: 530
Language: English