Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations By Jony Haryanto, Luiz Moutinho Cover Image

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations (Hardcover)

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To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized. Highlighting both the advantages and challenges of targeting young consumers, this book is a pivotal reference source for marketers, professionals, researchers, upper-level students, and practitioners interested in emerging perspectives on children's consumption behavior.
Product Details ISBN: 9781522509936
ISBN-10: 1522509933
Publisher: Business Science Reference
Publication Date: August 30th, 2016
Pages: 292
Language: English