Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Hardcover)

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities By Joana Coutinho de Sousa Cover Image

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Hardcover)

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Product Details ISBN: 9781522548348
ISBN-10: 1522548343
Publisher: Business Science Reference
Publication Date: December 30th, 2017
Pages: 135
Language: English