How Music Grows Brands: The Field Guide (Paperback)

How Music Grows Brands: The Field Guide By Joe Belliotti, Rebecca Jolly Cover Image

How Music Grows Brands: The Field Guide (Paperback)


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Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer.

In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.

Product Details ISBN: 9781544537825
ISBN-10: 1544537824
Publisher: Houndstooth Press
Publication Date: January 10th, 2023
Pages: 198
Language: English