Strategic Marketing Management (Paperback)

Strategic Marketing Management By Alexander Chernev, Philip Kotler (Foreword by) Cover Image

Strategic Marketing Management (Paperback)

$59.00


Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
Product Details ISBN: 9781936572199
ISBN-10: 1936572192
Publisher: Cerebellum Press
Publication Date: June 15th, 2014
Pages: 284
Language: English