Browse Books

Engaging Consumers through Branded Entertainment and Convergent Media By Jose Marti Parreno (Editor), Carla Ruiz Mafe (Editor), Lisa Scribner (Editor) Cover Image
Engaging Consumers through Branded...
By Jose Marti Parreno (Editor), Carla Ruiz Mafe (Editor), Lisa Scribner (Editor)
$205.00
Usually Ships in 1-5 Days
Strategic Customer Relationship Management in the Age of Social Media By Amir Khanlari (Editor) Cover Image
Strategic Customer Relationship...
By Amir Khanlari (Editor)
$200.00
Usually Ships in 1-5 Days
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector By Upendra Singh Panwar (Editor), Raj Kumar (Editor), Nilanjan Ray (Editor) Cover Image
Handbook of Research on...
By Upendra Singh Panwar (Editor), Raj Kumar (Editor), Nilanjan Ray (Editor)
$335.00
Usually Ships in 1-5 Days
Handbook of Research on Consumerism and Buying Behavior in Developing Nations By Ayantunji Gbadamosi (Editor) Cover Image
Handbook of Research on...
By Ayantunji Gbadamosi (Editor)
$235.00
Usually Ships in 1-5 Days
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement By Norazah Mohd Suki (Editor) Cover Image
Handbook of Research on Leveraging...
By Norazah Mohd Suki (Editor)
$230.00
Usually Ships in 1-5 Days
Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations By Jony Haryanto, Luiz Moutinho Cover Image
Analyzing Children's Consumption...
By Jony Haryanto, Luiz Moutinho
$165.00
Usually Ships in 1-5 Days
Driving Traffic and Customer Activity Through Affiliate Marketing By Surabhi Singh (Editor) Cover Image
Driving Traffic and Customer...
By Surabhi Singh (Editor)
$175.00
Usually Ships in 1-5 Days
Global Observations of the Influence of Culture on Consumer Buying Behavior By Sarmistha Sarma (Editor) Cover Image
Global Observations of the...
By Sarmistha Sarma (Editor)
$225.00
Usually Ships in 1-5 Days
Multi-Platform Advertising Strategies in the Global Marketplace By Kenneth C. C. Yang (Editor) Cover Image
Multi-Platform Advertising...
By Kenneth C. C. Yang (Editor)
$205.00
Usually Ships in 1-5 Days
Exploring the Rise of Fandom in Contemporary Consumer Culture By Cheng Lu Wang (Editor) Cover Image
Exploring the Rise of Fandom in...
By Cheng Lu Wang (Editor)
$225.00
Usually Ships in 1-5 Days
Utilizing Consumer Psychology in Business Strategy By Tevfik Dalgic, Sevtap Unal Cover Image
Utilizing Consumer Psychology in...
By Tevfik Dalgic, Sevtap Unal
$215.00
Usually Ships in 1-5 Days
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities By Joana Coutinho de Sousa Cover Image
Neuromarketing and Big Data...
By Joana Coutinho de Sousa
$165.00
Usually Ships in 1-5 Days

Pages